Hey!
I’m Billie, an Associate Creative Director (Art) based in New York City, currently at Deep Focus Agency, where I lead creative across entertainment, social, and integrated campaigns. I’m drawn to big ideas, sharp visual storytelling, and the kind of creative that makes people stop scrolling—or stop and look twice.
At Deep Focus, I work primarily with entertainment brands including FX Networks, Freeform, and HBO, developing concepts, shaping visual direction, and leading campaigns across digital, social, print, and beyond. I enjoy working at the intersection of strategy and craft: finding the idea, building the visual world around it, and bringing a team together to make it happen.
Outside of entertainment, I lead creative and video production for the Aruba Tourism Authority. Alongside our Executive Producer, I help plan and lead our annual on-island social production, collaborating with local production teams, directors, and cinematographers to create a growing library of content that brings the spirit of Aruba to audiences around the world. The work is equal parts creative problem-solving, production wrangling, and making sure the final frame makes you want to book a flight.
Before agency life, I worked as a Lead Designer at Data for Progress and as a Graphic Designer at the World Resources Institute. Those roles gave me a foundation in editorial design, data visualization, infographics, and purpose-driven communication—and taught me how to turn complex information into clear, compelling visual stories.
When not “working,” I spend the rest of my time seeking out freelance projects I’m passionate about and discovering new ways to express my creativity. When I want a break from staring at a screen I run, bike the streets of NYC, listen to hours of music, walk my fluffy dog, and bake way too many sweets.
A graduate of Skidmore College in Saratoga Springs, N.Y., I received a Bachelor of Arts in Communication and Media Studies with a minor in English.
Contact: billiek.design@gmail.com
For more art: https://billie-the-kid.com
