Aruba Tourism

Beginning as a designer, I was responsible for editing videos to be posted across the @ArubaTourism Instagram and TikTok handles. My role has grown to be a Creative Lead for the team, overseeing designers + editors, concepting content ideas and leading social shoots on the island to help bring a truly authentic first-person experience to life.

Roles: Designer / Art Director / Video Editor / Senior Art Director

video editing

social shoot

ARUBA SOCIAL SHOOT
In October 2023, a small team of agency creatives including myself ventured to the country of Aruba to execute our first social shoot. We developed a shot list and production plan, working with on-island producers to strategize the best methods for a successful shoot. The intent of the trip was to shoot stills and video footage to create organic social content for the next several months. Below is a small compilation of still photos I shot with my DSLR that we have used primarily for Instagram purposes.